Salesman Mike Dreschler has his motorised roller skates refuelled at a petrol station near Hartford, Connecticut. He has a single horsepower air-cooled engine strapped to his back and holds a clutch, accelerator and engine cut-off
switch in his hand. (Photo by F. Roy Kemp/BIPs/Getty Images).
Historically, products sold door-to-door will be of the same variety that can be purchased at large discount stores. The products accounting for the largest share of direct-sales revenue include cleaning supplies, cleaning equipment, appliances, magazine subscriptions, and home improvement products. The largest subset of these would be the home improvement products/services where items sold could be new or repaired roofs, siding, new replacement windows, and decorative stone. As of 2008 the business model of many companies that participate in this type of direct marketing has changed with the growth of the Information Age. Products sold door-to-door are now more likely to be more subtle in nature: such as sheets of coupons to events or local businesses, season tickets to local professional sports teams (both of these are known in the industry as “Cert Sales”, or subscriptions to home television services or broadband internet services. Telecommunications companies all contract with various marketing companies for nationwide sales fulfillment at the residential level. While the older model of the salesman carrying a bag of goods on his shoulder to sell to the public still survives, this practice has seen a decline in recent years.